M.SMKM.B.25 Beschreibung
M.SMKM.B.25.WS25 Wirtschaftspsychologie und Konsumverhalten ILV - 1

M.SMKM.B.25.WS25 Stakeholder Management ILV - 1

M.SMKM.B.25.WS25 Qualitative Marktforschung UE - 1

M.SMKM.B.25.WS25 Kommunikationsstrategie ILV - 1
M.SMKM.B.25.WS25 Kampagnenmanagement I PR - 1

M.SMKM.B.25.WS25 Current Issues in Marketing and Communication ILV - 80

M.SMKM.B.25.WS25 Competitive Market Analysis ILV - 1

M.SMKM.B.25.WS25 Channel Management ILV - 1